Jetstar launches regional Australian brand campaign "Low fares, good times"

Australia’s low fares airline Jetstar will launch two new brand campaigns simultaneously this week across the Australian and Asian region with the new tag line: “Low fares, good times”.

The campaign is the first regionally integrated campaign as part of Jetstar’s wider regional brand push, through Australia and Asia.

Jetstar Head of Marketing & PR, David May, said the new brand campaign is an exciting step for the low cost airline, expanding the brand out to the world.

“Our new advertising campaign is the next phase in exporting the brand onto the global stage, and celebrating the fact that we are now operating into Pan Asia,” Mr May said.

“We’ve always been about low fares, but this advertising campaign reinforces the belief that not only is Jetstar the low fares leader, but is also delivering an exceptional product that more and more consumers are choosing throughout the region.

“Jetstar’s had massive growth as an airline in the past year, and as we continue to grow our network domestically and internationally, it’s a good time to remind people that you can have a fun and enjoyable experience on Jetstar, not just at your destination.”

Jetstar uses its own employees in all advertising campaigns in each of the regions across the network, not paid actors.

Jetstar appointed Group M agency Maxus on a two-year contract effective from 1 July 2009 for Australian advertising.

In May Jetstar was selected as one of the 100 Best Brands in the ‘Breakthrough Advertising’ category in Japan at the 20th

annual “Japan’s Best Advertisers” awards ceremony. It was the first time any Australian company has been recognised in Japan in the awards.

Jetstar flies to more than 50 holiday destinations throughout Australia, Asia and the Asia Pacific.

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About Jetstar

The Jetstar Group is one of Asia Pacific’s fastest growing airline brands with one of the most extensive ranges of destinations in the region. It is made up of Jetstar Airways (subsidiary of the Qantas Group) in Australia and New Zealand, Jetstar Asia in Singapore, Jetstar Pacific in Vietnam, and Jetstar Japan in Japan. Jetstar branded carriers operate up to 5,000 flights a week to more than 85 destinations. The Jetstar Group carried more than 37 million passengers in financial year 2017.