Australia’s low fares airline Jetstar today announced a three year sponsorship deal to support Australian Open sensation Jelena Dokic in the next phase of her career.
The three year sponsorship deal will support the Aussie tennis ace who won the hearts of her country and wowed the tennis world through a gritty and determined Australian Open comeback campaign.
Jetstar General Manager Marketing & PR David May said Jetstar planned to back the Aussie star and with the aim being to see Jelena back in the world’s top 50 this year.
“Jetstar is proud to be associated with Jelena as one of her major sponsors,” Mr May said.
“We both have ambitions to be major players on the global stage in the next 12 months, and we are very proud to put our support behind another great Australian who embodies the true Australian spirit we all know and love.
“Nobody loves a return more than us. And with Jelena we see a great opportunity to showcase our love of young Australian talent on a world stage.
“Jetstar plans on being an integral part in supporting Jelena over the next few years assisting with travel arrangements for her and her team to tournaments across our Australia and the Jetstar international network.
“First on the agenda will be helping her celebrate her achievements at this Australian Open to a well earned break on the Jetstar network once her playing commitments with the Federation Cup conclude.
“We’re urging all Australians to get behind Jelena, the way they have throughout the Australian Open, and watch her compete on the world stage as she climbs back up the world rankings,” he said.
Jelena added, “I’m delighted to be associated with Jetstar. I actually flew with them from Hobart to Melbourne for the Australian Open and am looking forward to many more Jetstar flights in the future.”
Jelena’s management, global sports and entertainment company IMG is delighted to see Jelena and Jetstar come together in this marketing partnership. Christopher Gilbert, Director of Sales & Marketing, IMG Australia, said, "We are extremely pleased to have played our part to help realise this partnership between Jelena and Jetstar. It’s a great alliance and another great example of Jetstar helping to support Australians achieve their goals and ambitions.”
Jelena will launch the next steps in her comeback to tennis when she participates in the Asia/Oceania Zone Federation Cup play off alongside fellow Australian Samantha Stosur next week in Perth.
Entering the tournament ranked 187 in the world, Dokic made it all the way through to the quarter finals as a wildcard, a feat only matched by four wildcards in the history of the game and only the fourth Australian woman to reach the last eight at the national titles in the Open era.
The Jetstar Group is one of Asia Pacific’s fastest growing airline brands with one of the most extensive ranges of destinations in the region. It is made up of Jetstar Airways (subsidiary of the Qantas Group) in Australia and New Zealand, Jetstar Asia in Singapore, Jetstar Pacific in Vietnam, and Jetstar Japan in Japan. Jetstar branded carriers operate up to 4,000 flights a week to more than 70 destinations across Asia Pacific. The Jetstar Group carried more than 29 million passengers in financial year 2015.